Master Your ROI: A Guide to Google Ads Conversion Tracking

Shakor Gayen 2 August, 2018 0 Comments Conversion Tracking

Google Ads conversion tracking is the single most important tool for understanding the effectiveness of your advertising campaigns. Without it, you’re essentially flying blind, spending money on clicks without knowing if they’re leading to valuable business outcomes. In simple terms, conversion tracking measures what happens after a customer clicks on your ad—whether they made a

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Mastering the Facebook Conversion API: A Step-by-Step Setup Guide

Shakor Gayen 2 August, 2018 0 Comments Conversion Tracking

The Facebook Conversion API (CAPI) has become an increasingly vital tool for advertisers looking to maintain accurate conversion tracking in a privacy-centric digital landscape. Unlike the traditional Facebook pixel, which relies on browser cookies, CAPI allows you to send conversion events directly from your server to Facebook. This server-side tracking offers several advantages, including improved

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